Episode 27: New Hampshire Institute of the Arts

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Episode Notes
This episode features Kent Devereaux, current President and Chief Academic Officer of the New Hampshire Institute of Art (NHIA). The NHIA is a private, nonprofit, accredited college of the arts located in Manchester, New Hampshire.

An accomplished educator and academic leader, Kent’s career has taken him around the world and back again.

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Episode 26: From Music Student to Professional Musician: Practical Tips for Success

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Episode Notes

    This episode features Dave Scalia, a Brooklyn based touring, session drummer/producer, and musical director. Originally from Madison, WI, Dave moved to New York in 2010 and began to work with pop, rock, soul, indie, and electronic artists. During the past 6 years he has performed and or recorded with national and international touring acts including White Rabbits, Elle King, A Great Big World, Sky Ferreira, Diane Birch, Brazos, and Darren Criss.
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Episode 25: The Birchmere’s Michael Jaworek

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Episode Notes

    Michael Jaworek has been a concert promoter for over 40 years. His activities are focused in the Washington DC and Baltimore markets, where he is Vice President of the Birchmere. (The legendary club just celebrated its 50th anniversary). Michael has been nominated many times as “Nightclub Talent Buyer of the Year” by Pollstar Magazine.
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Episode 24: Composing Movie Trailers with Ryan Andrews

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Ryan Andrews is a Los Angeles-based composer, producer, sound designer and performer. His work has been featured in theatrical advertising campaigns for movie trailers and video games such as Avengers: Age Of Ultron, Furious 7, Hercules, and the Call Of Duty series. A versatile performer, he has had the privilege of working with a wide variety of acclaimed artists including Broadway star Lauren Kennedy and country phenom Frankie Ballard.

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Episode 23: Marc Plotkin on being a musician and entrepreneur

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Episode Notes

    In 2011, Bloomberg Business Week listed Marc and his co-founders in their list of top 25 entrepreneurs for their company CitizenGroove, an online social networking site for pro musicians. The company was subsequently renamed DecisionDesk and now helps hundreds of universities with the application process for music and non-music students alike.
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Episode 22: Mike Kappus and The Rosebud Agency

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Episode Notes

    Throughout his career, Mike Kappus went on to help launch the careers of Los Lobos, The Robert Cray Band, Ben Harper, George Thorogood & The Destroyers, John Hiatt, The Neville Brothers, Trombone Shorty and more, while helping to raise the profile of veteran artists such as Allen Toussaint, Captain Beefheart, Muddy Waters, The Staple Singers, The Blind Boys of Alabama, Albert Collins, John Lee Hooker and others.
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Episode 21: The Digital Marketing Bootcamp for the Arts

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Episode Notes

    In 2011, Erik Gensler founded the annual Digital Marketing Boot Camp for the Arts, a two-day conference in New York that features some of today’s leading digital marketers. In this episode, we chat with Erik about the conference and why everyone in the arts should seriously consider attending. At the same time, Erik is the founder and president of Capacity Interactive, a digital marketing firm that works with major arts organizations including the Kennedy Center, Jazz at Lincoln Center, The Goodman Theater, and the Pacific Northwest Ballet.
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Episode 20: Carnegie Hall

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20th Episode Celebration! Speaking of the Arts is honored to welcome Carnegie Hall’s Naomi Grabel. As director of marketing and creative services at Carnegie Hall since 2009, Naomi oversees advertising, sales, ticketing, e-strategy, publications development, volunteer services and retail operations. In this episode, Naomi shares incredible ideas for marketing including unique digital content, how to foster more interaction between artists and audience members, how to engage audiences, how to reach new audiences, and much more.

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Episode 19: Content Marketing Strategies with Meghan Anderson, VP of Marketing for HubSpot

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Episode Notes

  • Why arts organizations never have to worry about how to create content
  • What you need to do to increase conversions on your website
  • How to think about your online marketing as a comprehensive sales funnel
  • Best practices for creating effective email subject lines and copy
  • The top 3 things to keep in mind when posting on FaceBook and Twitter
  • Why you need to start measuring and experimenting with everything
  • Websites and Content Mentioned
    How to Develop a Content Strategy that Will Draw People in, by Meghan Anderson
    HubSpot

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Episode 18: Intro to PR and Marketing for Artists

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Episode Notes

  • What a basic PR campaign looks like
  • How good PR can assist a tour
  • The most important questions an artist should ask their publicist
  • How to clarify and define expectations for a successful PR campaign
  • What venues and festivals should do to maximize their PR
  • The difference between world-class artists such as Aretha Franklin and Ms.
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