Episode 23: Marc Plotkin on being a musician and entrepreneur

Episode Notes

    In 2011, Bloomberg Business Week listed Marc and his co-founders in their list of top 25 entrepreneurs for their company CitizenGroove, an online social networking site for pro musicians. The company was subsequently renamed DecisionDesk and now helps hundreds of universities with the application process for music and non-music students alike.
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Episode 22: Mike Kappus and The Rosebud Agency

Episode Notes

    Throughout his career, Mike Kappus went on to help launch the careers of Los Lobos, The Robert Cray Band, Ben Harper, George Thorogood & The Destroyers, John Hiatt, The Neville Brothers, Trombone Shorty and more, while helping to raise the profile of veteran artists such as Allen Toussaint, Captain Beefheart, Muddy Waters, The Staple Singers, The Blind Boys of Alabama, Albert Collins, John Lee Hooker and others.
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Episode 21: The Digital Marketing Bootcamp for the Arts

Episode Notes

    In 2011, Erik Gensler founded the annual Digital Marketing Boot Camp for the Arts, a two-day conference in New York that features some of today’s leading digital marketers. In this episode, we chat with Erik about the conference and why everyone in the arts should seriously consider attending. At the same time, Erik is the founder and president of Capacity Interactive, a digital marketing firm that works with major arts organizations including the Kennedy Center, Jazz at Lincoln Center, The Goodman Theater, and the Pacific Northwest Ballet.
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Episode 20: Carnegie Hall

20th Episode Celebration! Speaking of the Arts is honored to welcome Carnegie Hall’s Naomi Grabel. As director of marketing and creative services at Carnegie Hall since 2009, Naomi oversees advertising, sales, ticketing, e-strategy, publications development, volunteer services and retail operations. In this episode, Naomi shares incredible ideas for marketing including unique digital content, how to foster more interaction between artists and audience members, how to engage audiences, how to reach new audiences, and much more.

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Episode 19: Content Marketing Strategies with Meghan Anderson, VP of Marketing for HubSpot

Episode Notes

  • Why arts organizations never have to worry about how to create content
  • What you need to do to increase conversions on your website
  • How to think about your online marketing as a comprehensive sales funnel
  • Best practices for creating effective email subject lines and copy
  • The top 3 things to keep in mind when posting on FaceBook and Twitter
  • Why you need to start measuring and experimenting with everything
  • Websites and Content Mentioned
    How to Develop a Content Strategy that Will Draw People in, by Meghan Anderson
    HubSpot

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Episode 18: Intro to PR and Marketing for Artists

Episode Notes

  • What a basic PR campaign looks like
  • How good PR can assist a tour
  • The most important questions an artist should ask their publicist
  • How to clarify and define expectations for a successful PR campaign
  • What venues and festivals should do to maximize their PR
  • The difference between world-class artists such as Aretha Franklin and Ms.
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Episode 17: The Future of Music Education

Episode Notes

Speaking of the Arts features Alain Barker, Director of Music Entrepreneurship and Career Development at the Jacobs School of Music at Indiana University. In this episode, Alain discusses why music students need classes on entrepreneurship, the responsibility of higher education in an ever changing world, and much more.

Website Links
Indiana University Jacobs School of Music
Project Jumpstart
Buskirk-Chumley Theater
Kelley School of Business
Kolbe Index

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Episode 16: Interlochen Center for the Arts

Episode Notes

  • Tips for creating an app for your organization
  • How to use webcasting to offer live concerts online
  • Ideas for thematic programming
  • Taking a multidisciplinary approach to your season
  • Website Links
    Interlochen Center for the Arts
    Carnegie Hall

    Tools and Apps
    Livestream

    Artists Mentioned
    Sheryl Crow
    Martha Graham Dance Company
    Sarah Jarosz
    Eighth Blackbird
    Kris Bowers
    Christopher Williams

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Episode 15: David Sholemson on being Pat Metheny’s manager

Episode Notes

    Speaking of the Arts is honored to welcome David Sholemson, longtime manager for Pat Metheny. In this episode, David describes many aspects of working with Pat including the recording and touring process, how the industry has changed over the years, and much more. The episode provides an interesting look at everything happening behind the scenes for this incredible artist.

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Episode 14: Craig Ferguson and Planet Bluegrass

Episode Notes

  • Why Planet Bluegrass does little to no marketing each year
  • Key advice for artists looking to play the Telluride Bluegrass Festival
  • The implications of having only one festival stage
  • How to become a carbon neutral festival
  • Website Links
    Planet Bluegrass
    Telluride Bluegrass
    Rockygrass
    Folks Festival
    Wild Flower Concert Series
    Rocky Grass Academy
    The Song School

    Artists Mentioned
    Kacey Musgraves
    Shane Koyczan
    Sierra Hull
    Billy Strings
    Lake Street Dive
    Lau
    Wolfstone
    Rhiannon Giddens
    Janelle Monae
    Cabinet

 

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